Standard rack cards are extensively used by the almost every type of companies particularly by product oriented companies. Standard rack cards are ready in a short time relative to other types of rack cards as they need not to be paid a lot of attention in designing and selecting other specifications such as size and color etc. The rack cards are a very cheap marketing medium that can be used by companies for the promotion and marketing of their products. Their design plays a pivotal role in their ability to achieve the objectives that they are likely to achieve. The design must be catchy one so that these can attract the people in order to convey the message it carries because no media vehicle is successful until or unless it creates a long lasting impact in the minds of the potential customer or if its not attractive enough to do that. Designing can be done by seeking help from printing companies who have certain advertising exposure as well and they know what the things are that are crucial in designing a rack card. You must keep in mind the target market and the nature of your product while designing the rack card.